Industrial Loft Style with Joss and Main
I have always had an obsession with rust, heavy iron with layers of flaking paint and patches of glorious earthy rust shining through. However, as lovely as rusty objects are at bringing in character to your home, they are not always practical! Industrial loft style is all about textures, taking its design cue from old workshops, sheds, laboratories and warehouses.
The latest design event from Joss and Main UK features a wonderful collection of new furniture and decorative home pieces that brings together the textures and elements of loft style without the impractical need to vacuum paint flakes out of your carpet on a regular basis.
The backdrop for Loft Style is often a very simple rustic finish, brick and stone walls are the ideal but monochrome paint finishes with hints of grey work well. Loft Style is most definitely not about patterned wallpapers but there are some great ideas out there that include weatherboarding, tin plate, marble and even rusty metals!! Wahoo! The aesthetic here is not glam, it’s easy to live with and is often quite masculine but it makes a great contrast for those more colourful and homely pieces that you have.
So what can you buy from Joss and Main to get the look?
Joss and Main are new to the UK, they have launched amidst a flurry of excitement as they bring a skilfully curated collections from new and up-and-coming brands and designers. They also work with interior designers, celebrities and bloggers on guest curations – including me!
Joss and Main is “daily dose of design inspiration” with it’s events lasting on average 3 days, private members are invited to browse and shop a selection of homewares, furniture and lifestyle accessories. Free to sign up and easy to browse, Joss and Main make shopping that bit more fun. Members get access to a plush website with inspiration and private shopping events that help you understand particular styles, trends and ways of living. Collections are presented with tips for styling and images that would normally grace glossy interiors magazines but this time it’s all for the exclusive members of Joss and Main.
The site is free to join and registration is quick and easy.
Members receive a beautifully crafted newsletter showcasing the latest events at 11am GMT each day.