West Elm UK – #WEloveLondon
I’ll let you into a secret, I’m not a big fan of the city, the hustle and bustle does nothing for me but that said every city has treasures worth the trip, last night was one of those treats.
It was with pleasure and delight that I was invited to attend the opening party of the much anticipated first UK store of West Elm, the hugely successful home interiors store prevalent across America.
I arrived early (I usually do!) and I’m glad I did because it forced me to have a really good look at the window displays which certainly stood out and had true character which on Tottenham Court Rd is important, neighbours like Heals, Habitat and Paperchase are renowned for great displays. Simple rustic winter wonderland style windows that allowed you to see the shop too and all that it had to offer.
I had been spying the wonderful ceramics (particular favourite) on West Elm’s website and considered shipping a batch of goodies over for Christmas gifts so it was brilliant to go and actually buy my favourite pieces ‘in the flesh’. My favourites were the owl mugs and the animal character print plates. I picked a few mugs up and even grabbed a mini mug for my dog Stanley!
The entire store has a very welcoming feel, with dedicated areas for different rooms of the house and small setups showing display ideas, the shop is a joy to browse. West Elm are definitely selling lifestyle, products are reasonably priced and you feel that you are getting something unique, quirky but useful and not too wacky.
The furniture pieces are all great quality making their price tags all the more attractive. Stand out ranges include gorgeous glassware, utilitarian kitchen storage and implements with beautiful text and colourful cushions.
The day also had an extra treat in finally meeting long time online pal Will Taylor of Bright.Bazaar. Will and I have been chatting online for a long time and it was great to have a proper chat and to introduce him to my dog Stanley too, needless to say, they were smitten with each other!
Will had a part in the styling of the new West Elm store by curating a wall of prints by British artists who use Etsy to sell their work, it was of course colourful and cheery and positioned on an industrial red brick wall it was a haven of cool, calm curatorial decadence.
Of course it was also a party so after a glass of prosecco it was also great to get into the photo booth with Amber, Lauren, Kate, Will and of course Stanley! Are we daft enough? Ohhhh yes!
West Elm UK will be on my places to visit list every time I visit London I’m sure. Have you been yet? What is your favourite part of the store?