Interiors UK 2014 in Birmingham
Have you ever been to Interiors UK? I attended Interiors UK in Birmingham in 2013 and enjoyed the show but felt that many of the stands didn’t really appeal to me as they were too “run of the mill” and too ordinary. There’s nothing wrong with that but I was on the look out for something with a WOW factor and I struggled to see that. Anyway fast forward to 2014 and I’m planning my week and checking emails and there we see a lovely email from my friends at Neville Johnson who asked if I would be visiting the show which gave me a shove and I decided to go.
In many ways 2014 played out the same as the previous year, I wasn’t exactly bowled over but the show was still a very worthwhile visit as you get to see a much more commercial side of the interiors and furniture business. My favourites are always the people doing their first show, new designers with super passion. Not because they always have bright shiny new ideas but because they have a great pure presentation of their work, they talk openly and honestly about what they do and often with real gusto too. I loved a couple of them so much I’m going to feature them separately as they rightly deserve.
I enjoyed seeing the furniture companies with real heritage, G-plan (classic, perhaps classical), Ercol (craftsmanship verging on Scandi-style) and Bouyant (who actually have a factory local to me) too. One stand that really stood out because of the atmosphere it created was that of John Sankey (pictured above). An overall dark atmosphere with careful and clever lighting led to an atmosphere that appeared to be carved very carefully to showcase the furniture they were displaying. That might not sound much but at a trade fair with limited space, too much white space and men in cheap suits, creating an atmosphere is rare! There was even a smell of it’s own.